Welcome!
Leisure Travel Alliance (LTA) is a travel marketing network of world class travel suppliers and professional travel agents. Features and benefits for affiliated travel agents include enhanced access to leading travel suppliers, negotiated pricing, marketing programs, ongoing education, enhanced compensation and efficient travel technology tools.

Reciprocally, LTA provides suppliers with marketing, sales, training and technology pipelines to large numbers of professional travel agents combined with LTA's hands-on, high-touch management of supplier/agent relationships.

Our ultimate goal is to provide consumers with access to high-quality, high-value vacation offerings of world class tour operators, cruise lines, resorts and hotels. Most importantly, consumers will have access to destination expertise, product experience and pricing validation provided by professional travel consultants.

LTA is a Texas-based corporation. Founders Stuart Godwin, Steve Kaplan, and John Shands each have over 30 years of experience serving the needs and interests of travel agents, travel suppliers and travel consumers.

Experienced, Professional Travel Agents
Leisure Travel Alliance conducts interviews with prospective travel agency and travel agent affiliates to reasonably determine the applicant's level of travel industry experience, professionalism and productivity potential. LTA's membership is a mix of traditional storefront travel agencies, experienced home-based agents and IC host agencies.

LTA does not accept entry-level applicants as direct affiliates. LTA is happy to refer entry-level individuals to LTA-affiliated host travel agencies that provide training tools and other resources for entry-level applicants.

LTA may choose not to retain any affiliate that becomes the subject of multiple consumer or supplier complaints.

Technology for Travel Agencies
Electronic and computer technology has been an essential component of travel agency and travel supplier relationships for more than thirty years.

Leisure Travel Alliance has developed for its affiliated travel agencies a content-rich, state-of-the-art Extranet platform which serves as a super-portal for travel agents to access a wide range of the industry's most advanced and efficient booking engines.

By utilizing the super-portal concept, LTA's affiliated travel agencies have full-access to preferred supplier booking sites and proven third-party technology. The portal model bypasses the cost, inventory limitations, pricing uncertainties and interface problems frequently associated with partially developed third-party booking platforms. The super-portal method offers direct access to more suppliers of choice, more direct access to full supplier inventory, and more direct access to minute-by-minute supplier pricing.

LTA provides each preferred supplier with their own exclusive LTA Extranet module. All information and related links for that supplier are contained within their respective module. Each dedicated module includes the vendor's products, destinations, tactical offers, contact information, commission offers, B-2-B communications, booking engine links and marketing programs. In addition, the LTA platform has powerful search capabilities to lead agents to the most appropriate vendors, vendor destinations, products, and tactical offers.

Technology for Travel Consumers
Over the past decade, technology has also become an essential channel for the delivery of travel information and pricing to consumers. Leisure Travel Alliance provides travel consumers with one of the most content-rich travel consumer Web sites available anywhere. Destination information, along with hundreds of itineraries and pricing offers, can be browsed and researched at the customer's convenience.

Throughout the LTA consumer site, LTA encourages Web-minded consumers to research destinations, itineraries and pricing online while continuously reminding customers not to buy online without professional validation. Smart travelers know that for all vacation travel planning, the most dependable evaluators of quality, value, up-to-the-minute pricing and inventory are professional travel counselors.