Leisure Travel Alliance (LTA) is a travel marketing network of world class travel suppliers and professional travel agents. Features and benefits for affiliated travel agents include enhanced access to leading travel suppliers, negotiated pricing, marketing programs, ongoing education, enhanced compensation and efficient travel technology tools.

Reciprocally, LTA provides suppliers with marketing, sales, training and technology pipelines to large numbers of professional travel agents combined with LTA’s hands-on, high-touch management of supplier/agent relationships.

The ultimate goal is to provide consumers with access to high-quality, high-value vacation offerings of world class tour operators, cruise lines, resorts and hotels combined with destination expertise, product experience, and pricing validation provided by professional travel consultants.

LTA, a Texas-based company. Founders Stuart Godwin, Steve Kaplan, and John Shands each have over 30 years of experience serving the needs and interests of travel agents, travel suppliers and travel consumers.

LTA’s geographic focus consists of four sub-regions west of the Mississippi. Experience suggests that preferred supplier relationships, marketing programs, agency needs and consumer needs are more compatible and best served on a regional and sub-regional basis. Travel agency affiliates from other regions are welcome if they find that LTA’s programs and offerings fit their needs and the needs of their customers. LTA will also thoughtfully manage the total number of its affiliated travel agencies and agents. LTA’s projected agency ceiling is 900 travel agencies.